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A lip-hugging fit that improves as you talk: High adhesion, high color intensity*1 lipsticks for lips worthy of center stage.
・Happiness-radiating lips with exceptional color intensity and vibrant gloss
High pigment content*1 achieves strikingly vivid colors. The highly pigmented colors nevertheless achieve texturally smooth, tonally even results thanks to Color Conscious Oil,*2 an ingredient that contributes to the even distribution of pigments. The product base contains Glow Oil*3 and other high-gloss*1 oils. Smooth consistent results achieved by this high-gloss*1 base have greater light-reflecting properties for exceptional luster.
・Contains Lasting Polymer,*4 which contributes to the product’s staying power by absorbing moisture to form a gel. Also contains Glow Oil,*3 which contributes to a seamless fit and crease-resistance. When the product is applied to the lips, Lasting Polymer becomes gelatinous by reacting with moisture present on the lip surface and in the breath, forming a long-wearing, close-fitting, flexible result that feels seamlessly at one with the lips and stays looking just-applied and immaculate for longer.
The product feels delectable from the moment it touches the lips thanks to Melting Oil *5 that immediately softens and breaks down at body temperature for delightfully smooth spreadability.
Lipstick refill and case are sold separately for users to mix and match. In addition to the regular LIPSTICK CASE, seasonal limited-edition cases are offered to allow users to create favorite combinations of their own.
*1 Relative to PAUL & JOE BEAUTE lipstick products to date. *2 Polyglyceryl-2 triisostearate: Contributes to uniformity of color intensity and spread by dispersing pigments evenly. *3 Dimer dilinoleyl hydrogenated rosinate: Provides exceptional gloss and a snug fit. *4 Lauryl polyglyceryl-3 polydimethylsiloxyethyl dimethicone: Has a film-forming property that forms stronger films the more moisture it incorporates. *5
Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer dilinoleate: Water-holding ester that melts at body temperature.
※The Case is sold separately
・Happiness-radiating lips with exceptional color intensity and vibrant gloss
High pigment content*1 achieves strikingly vivid colors. The highly pigmented colors nevertheless achieve texturally smooth, tonally even results thanks to Color Conscious Oil,*2 an ingredient that contributes to the even distribution of pigments. The product base contains Glow Oil*3 and other high-gloss*1 oils. Smooth consistent results achieved by this high-gloss*1 base have greater light-reflecting properties for exceptional luster.
・Contains Lasting Polymer,*4 which contributes to the product’s staying power by absorbing moisture to form a gel. Also contains Glow Oil,*3 which contributes to a seamless fit and crease-resistance. When the product is applied to the lips, Lasting Polymer becomes gelatinous by reacting with moisture present on the lip surface and in the breath, forming a long-wearing, close-fitting, flexible result that feels seamlessly at one with the lips and stays looking just-applied and immaculate for longer.
The product feels delectable from the moment it touches the lips thanks to Melting Oil *5 that immediately softens and breaks down at body temperature for delightfully smooth spreadability.
Lipstick refill and case are sold separately for users to mix and match. In addition to the regular LIPSTICK CASE, seasonal limited-edition cases are offered to allow users to create favorite combinations of their own.
*1 Relative to PAUL & JOE BEAUTE lipstick products to date. *2 Polyglyceryl-2 triisostearate: Contributes to uniformity of color intensity and spread by dispersing pigments evenly. *3 Dimer dilinoleyl hydrogenated rosinate: Provides exceptional gloss and a snug fit. *4 Lauryl polyglyceryl-3 polydimethylsiloxyethyl dimethicone: Has a film-forming property that forms stronger films the more moisture it incorporates. *5
Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer dilinoleate: Water-holding ester that melts at body temperature.
※The Case is sold separately