Paradigme, the new signature masculine fragrance by Prada.
A fragrance that transcends traditional preconceptions by asking – what if there’s another way?
A question as an invitation to experiment and open new perspectives.
Paradigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine Ambery Woody scent.
Opening a new olfactive paradigm, oscillating between enveloping warmth and exhilarating freshness.
The warm sensuality of ambery woods is entwined with a green Bourbon Geranium, uplifted by a fusing Calabrian Bergamot Heart.
The Paradigme bottle immediately invites curiosity.
An architectural silhouette of radical elegance and an avant-garde statement through the tactile tilted Prada triangle.
A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color.
