Echoing the timeless British roots and inspirations of Burberry, the natural and brown hues of the 2026 London Neutrals Collection expand the iconic Burberry Brit Shine Lipstick range, known for its glossy finish that leaves lips looking shinier and plumper over time*.
From Mayfair to Hampstead, and passing by New Bond Street, the collection includes six neutral shades, including light beige and richer browns, lifted by a fresh and delicate British rose tone.
The glossy texture of Burberry Brit Shine combines the comfort of a balm with the powerful shine of a gloss that reflects light from all angles and the intense pigmentation of a lipstick, offering a smoothing and resurfacing full-lip effect with up to 6 hours of wear.
Lightweight and non-sticky, Brit Shine Lipstick glides seamlessly on the lips, providing instant hydration that lasts up to 7 hours** and feels like a protective shield against dryness, dehydration and discomfort.
Enriched with a blend of natural-origin ingredients, including collagen-boosting Peptide, Rosa Damascena and Safflower oil, the formula helps to strengthen the lip barrier and limit water loss, leading to plumper* lips after 28 days of use.
Designed to suit all lips—even the most sensitive.
*+17% volume on bare lips after 28 days of use –clinically tested on 31 women.
**+28% hydration after 1 hr – clinical study on 32 women.
