A medicated brightening serum focused on the “potential” of your bare skin. Adopting a multifaceted approach to factors that determine your skin's clarity, it optimizes your skin environment (*1) for brightening (*2) and makes your skin dewy and clear with no cloudiness. *1 Prevents roughness and makes your skin resistant to UV damage. *2 Brightening means inhibiting melanin production and preventing dark spots and freckles.